Zimbabwe Tourism Authority
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The Zimbabwe Tourism Authority is a Parastatal organization formed by an Act of Parliament: The tourism Act Chapter 14:20 of 1996 with a mandate of developing, managing, promoting and marketing Zimbabwe as a tourist destination in both the local and international markets.
As a National Tourism Organization (NTO), ZTA is responsible for tourism promotion, planning and development, research and enforcement of standards and services. Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation through setting and monitoring of standards, market research, product development, investment promotion and destination marketing. It falls under the Ministry of Tourism and Hospitality Industry led by Honorable Barbara Rwodzi (MP).
1.1 OUR CORE PURPOSE
To develop, manage and market Zimbabwe as a tourist destination as mandated by the Tourism Act 1996, Chapter 14:20.
1.2 OUR VISION
To be a must visit destination and leader in sustainable tourism in Africa by 2030
1.3 OUR MISSION
To serve the interests of the tourism industry through effective and efficient utilization of our resources for the benefit of the national economy
1.4 OUR CORE VALUES
We will fulfill our mission guided by the following values:
Teamwork – We work as a team and appreciate each other’s role in the organization.
Results Driven – We deliver, that is what sets us apart.
Innovation – We are creative.
Professionalism – We are ethical in our business conduct.
Service Culture – We are here to serve; this drives our relationship with our stakeholders and clients
According to Section 5 of the Tourism Act 1996, Chapter 14:20“(1) Subject to this Act, the functions of the Authority shall be:
a) To promote Zimbabwe as a destination for tourists and to promote the tourism industry in overseas, regional and domestic markets.
b) to develop marketing skills and initiatives within the industry
c) to promote high standards in the tourist industry through the establishment of standards, training and human resources development
d) to register and grade designated tourist facilities
e) to promote the development of tourist facilities
f) to undertake planning for the tourist industry, including the conducting of market research and the development of a tourism data base
g) to promote awareness in Zimbabwe of the benefits of tourism
h) to provide consultancy and advisory services in relation to tourism
i) to investigate and make recommendations to the minister on any matter affecting the tourism industry and the administration of the act
j) On its own initiative or at the request of the Minister to carry out any functions that May be conferred to or imposed on the Authority by or under the Tourism Act or any other enactment.