Ingwebu Breweries

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Ingwebu Breweries started around 1913 as an idea to provide alternative, healthy alcoholic traditional beer to the then dangerous distillations that harmed the body and made people sick. The business hails from the days of the beginning of urban life in Bulawayo. When the first businesses were established, they needed labour. But African people lived in their rural homes, and to ensure a readily available labor force, the authorities encouraged the development of a location – Makokoba, deriving from a white man who walked with a bent back.

Ingwebu Breweries is a commercialized business of the City of Bulawayo dealing in traditional beer and related products. The commercialization of the brewery was undertaken as a strategy to re-position Ingwebu Breweries in the Beverages Industry. Decentralization of decision-making being a major drive to commercialization, the company was mandated to improve performance and compete effectively in the market.

Background

Ingwebu Breweries is a commercialised business entity owned by City of Bulawayo. The entity used to be run by the Council until 1996, when it was commercialised through a charter as part of City of Bulawayo Commercialised Entities. The operations and management of the enterprise is in terms of the 1996 Charter, which provides for control by a Business Committee made up of councillors appointed by the City Council. Below the business committee is the board of directors who are acknowledgeable and skilled in Finance, Marketing, Business Management, Engineering, Human Resources, Law and operations. The board of directors are appointed by the Council on the recommendation of the Business Committee.  The Managing Director is responsible for the running of the whole entity and reports to the Board.

The entity is made up of two business units namely the Brewery and Franchise unit. The business domain spans the production and distribution of Sorghum beer and Mahewu in the region and beyond. The Brewery unit is renowned for brewing top quality sorghum beer and Mahewu, flagship brands being the Calabash which is a two-litre unit presented in a returnable container, Baby Calabash a 1.5litre unit presented in a modern African contour container, Draught beer which is in bulk form dispensed from tanks to the Franchise channel and Mahewu presented in a 500mls unit with foil and cap.

The Franchise business holds the singular accolade of being the widest and arguably the best managed retail chain owned by the local authority. It comprises of 45 entertainment and leisure outlets scattered all over the western suburbs of the City of Bulawayo. The unit consist of Tavern’s, Beer halls, Bottle stores and Sports bars all designed to bring entertainment, leisure, satisfaction and convenience at the doorsteps of imbibers, entertainment seekers and fun lovers.

Our Markets

Ingwebu products are available in the Bulawayo Metropolitan, Matabeleland, Midlands, and Harare Metropolitan provinces. In these provinces they are accessible in the wholesale and retail chain at a very reasonable price, one can buy for resell or for consumption.

Contact details

Ingwebu Breweries

Head Office 17&18 Khami Road, PO Box 443, Bulawayo, Zimbabwe.Bulawayo +263 2922 75856, 66314 Mobile: +263 773561516 info@ingwebu.co.zw https://ingwebuzw.co.zw/

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